Custom Urban Chandeliers

Custom Urban Chandeliers
Check out our shop on Etsy

Saturday, February 18, 2012

Etsy & Consumerism Apocalypse

I've been swamped with orders on Etsy!  I'm not even kidding, I've shipped 12 orders in last 10 days.  What is even crazier than the fact that I am now a chandelier-making machine is that the customers buying my stuff on Etsy are not your typical little housewives shopping for handmade kids' clothes and knitted scarves.  I'm talking a rockstar drummer, a celebrity athlete, several interior design firms, retail shops, bars/restaurants, and just dudes (regular ole dudes!).

I think more people are jumping on Etsy to find new and interesting things that don't end up everywhere like the Bjursta dining room table that 9 of 10 people I know own, thank you Ikea.  But maybe it's more than just that.  I think it also says something about our purchasing behavior.  A few years ago, we wouldn't buy anything that wasn't USDA certified, UL rated, or FDA approved.  Now I feel I trust something more coming from another mom than I would from another big corporate name.  I've read Fast Food Nation and Skinny Bitch.  I know how it works now.  I'm no longer naive enough to believe these agencies have my best interests at heart.

I'm not going to lie, I kind of love it.  It's like being a part of a revolution.  Viva The Small Business!  Viva Urban Chandy!  Viva Etsy! 

Thinking about it further...Etsy is a great demonstration of individuals learning a craft.  I've seen some amazing craftsmanship over the last few months while shopping my face off on Etsy.  The other night on the Grammys, Dave Grohl went off on a tangent about "the human element of music is what's important...and learning to do your craft, that's the most important thing for people to do...."  This seemed to strike a note with me.  Sorry but bear with me here, America has been criticized in the last few years for lacking skilled workers and craftsman.  Maybe Etsy is the new Ayn Rand world of craftspersons coming together to create the new America we will live in.  Was that a jump or what?  LOL Maybe, maybe not.  I can certainly tell you I NEVER IN A MILLION YEARS would have predicted my jump from earning 6 figures in branded wholesale apparel sales to making chandeliers to sell on Etsy.  Well, 3 years ago I never would have.  But here I am...and I'm loving it.